Spotify - Sanremo 2021

A digital campaign to promote the Festival di Sanremo 2021 on Spotify on its official hub into the italian platform. By the main concept "Sanremo guardalo in tv, ascoltalo su Spotify" we engaged our audience with the insight that even if you love watching the festival on screen people will listen all the music in just one place: Spotify. So we launched the message via special social cards promoting the official playlists of the festival and a TV commercial during on the prime time playing on what you see during the live show.