Ciao, this is Luciano, an independent multidisciplinary creative director.
My career kicked off with a Young Lions win while still a student, and it’s been a fast-paced ride ever since. From TBWA\Italia to London's Ogilvy and Saatchi & Saatchi, and a stint as a Design Director in Colombia, I’ve explored creativity from every angle and shape.
Since returning to Italy in 2017, I’ve freelanced for top ad agencies like DDB, DUDE, Alkemy, and Dentsu, earning recognition at Cannes, OneShow, and ADCI Awards along the way. After leading H48 as ECD during its "Agency of the Year" run, I returned to my roots at Accademia di Comunicazione—this time as a teacher. In 2020, I founded VICEVERSA, a creative studio dedicated to social impact and cultural projects.
Today, as the ADCI Local Ambassador Puglia and Executive Creative Director of VICEVERSA Studio, my aim is to keep searching for new ways to communicate, demonstrating that ideas can take any shape and shouldn't just fit into traditional media, but rather create entirely new ones.
I had the pleasure of working with clients such as Adidas, IKEA, Sony PlayStation, Spotify, Wind, McDonald's, Netflix, Google, Lavazza, Costa Crociere, Carrefour, Apple, Disney, Volkswagen, Audi, Mediaset, Mutti, Müller, Eolo, Amnesty International, Banca Etica, Bayern, Lucano, Tuborg, and SOS Mediterranee.
📬 info@lucianomarchetti.com
Honors & Awards 
2026_ D&AD Awards Shortlist
2025_ ADCI Awards 1 Gold 1 Bronze 1 Shortlist
2024_ ADCI Awards 3 Bronze 2 Shortlist
2023_ ADCI Awards 1 Gold 2 Silver 1 Shortlist
2022_ ADCI Awards 2 Silver 2 Bronze 1 Shortlist
2022_ NC Awards 1 Gold
2022_ NC Branded Entertainment Awards 1 Gold
2021_ ADCI Awards 1 Gold 1 Shortlist
2021_ ADCI Awards 1 Silver (As teacher )
2021_ Cannes Future Lions Shortlist (as teacher)
2020_ ADCI AWARDS 1 Bronze 1 Shortlist
2020_ ADCI AWARDS 1 Silver (as teacher)
2020_ Aiap Osserva le distanze Esercita il pensiero - In Book
2020_ Varese International Film Festival Winner 
2020_ Rome Green Film Festival Selection
2020_ Prisma Rome Independent Film Awards
2020_ DAC Designer Against Coronavirus - In book
2019_ ADCI AWARDS 1 Silver, 2 Shortlists
2019_ NC Awards 5 Gold 1 Bronze
2019_ One Show Merit
2018_ Cannes Lions 4 Bronzes, 2 Shortlist
2018_ ADCI AWARDS 2 Gold, 3 Silver, 1 Bronze
2018_ Eurobest Shortlist
2018_ Epica Awards 1 Bronze
2018_ Clio Awards 1 Silver
2018_ NEW YORK CITY FESTIVAL Finalist
2017_ ADCI AWARDS Shortlist
2015_ Best Startup Idea Mind The Bridge
2013_ ADCI AWARDS Shortlist
2012_ THE RX CLUB SHOW - 2 Award of Exellence 
2012_ Cannes Lions Finalist 
2012_ ADCI Awards Shortlist
2012_ Young Lions: Shortlist
2011_ EPICA AWARDS Shortlist - In book
2011_ Bike Art Book 2011
2011_ Luezer's Archive N° 5
2010_ Roger Hatchuel Academy in Cannes
2010_ Young Lions: Gold
2010_ ADCI SHORTLIST
Education

- Roger Hatchuel Academy
Cannes Lions International Festival of Creativity 2010.

- Accademia di Comunicazione ( 2007-2010 )
Art Direction Certificate
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