Luciano is an award-winning multidisciplinary creative director and art director.
His career started in TBWA Milan in 2010, four years later he moved to London working for agencies as Ogilvy UK and Saatchi & Saatchi London. In 2017 after one year as creative director of a tech company in Colombia he decided to move back to Italy working as a freelance senior creative for ad agencies such DDB, DUDE, GREY to name few. Lately he has been working as Executive Creative Director of H48, a digital branded content agency in Milan and started teaching in Accademia di Comunicazione. In 2020 he founded VICEVERSA Studio, a collaborative creative collective focused on social impact communication and cultural projects.
Clients he had the pleasure to work with: Adidas, IKEA, Sony PlayStation, Spotify, Wind, McDonald's, Netflix, Google, Carrefour, Apple, Disney, Coca Cola, Enel, Volkswagen, Eurobet, Audi, Mediaset, Toyota, Müller, Eolo, Amnesty International, YouAid, Bayern, Lucano, Tuborg, Istituto Oikos.
Honors & Awards 
2021_ ADCI Awards 1 Gold 1 Shortlist
2021_ ADCI Awards 1 Silver (As teacher )
2021_ Cannes Future Lions Shortlist (as teacher)
2020_ ADCI AWARDS 1 Bronze 1 Shortlist
2020_ ADCI AWARDS 1 Silver (as teacher)
2020_ Aiap Osserva le distanze Esercita il pensiero - In Book
2020_ Varese International Film Festival Winner 
2020_ Rome Green Film Festival Selection
2020_ Prisma Rome Independent Film Awards
2020_ DAC Designer Against Coronavirus - In book
2019_ ADCI AWARDS 1 Silver, 2 Shortlists
2019_ NC Awards 5 Gold 1 Bronze
2019_ One Show Merit
2018_ Cannes Lions 4 Bronzes, 2 Shortlist
2018_ ADCI AWARDS 2 Gold, 3 Silver, 1 Bronze
2018_ Eurobest Shortlist
2018_ Epica Awards 1 Bronze
2018_ Clio Awards 1 Silver
2017_ ADCI AWARDS Shortlist
2015_ Best Startup Idea Mind The Bridge
2013_ ADCI AWARDS Shortlist
2012_ THE RX CLUB SHOW - 2 Award of Exellence 
2012_ Cannes Lions Finalist 
2012_ ADCI Awards Shortlist
2012_ Young Lions: Shortlist
2011_ EPICA AWARDS Shortlist - In book
2011_ Bike Art Book 2011
2011_ Luezer's Archive N° 5
2010_ Roger Hatchuel Academy in Cannes
2010_ Young Lions: Gold


- Roger Hatchuel Academy
Cannes Lions International Festival of Creativity 2010.

- Accademia di Comunicazione ( 2007-2010 )
Art Direction Certificate
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