The first audio transition that lets nature take over an entire radio schedule.
LifeGate has been the leading communication platform for sustainability in Italy for over 24 years, especially thanks to its radio station, followed by 400,000 loyal listeners who care about green issues. But there's a problem: FM antennas are polluting, producing 67,000 tons of CO₂ per year in Italy. The solution already exists: DAB+, a digital and eco-friendly technology that would allow LifeGate to save over 50,000 kg of CO₂ annually. In 2024, LifeGate decided to abandon FM frequencies, transitioning to DAB+ ahead of any other radio station.
How to communicate this historic shift, which could be traumatic for many of its listeners? By giving nature the spotlight. On February 29th, LifeGate says farewell to its FM antennas with an audio transition that allows nature to take over its entire radio schedule. A 24-hour crossfade between the radio’s FM broadcasts and the sounds of nature.
On the morning of February 29th, the faint buzzing of bees and the chirping of birds can be heard under the regular broadcasts. By noon, the songs of cicadas and the sound of streams blend in as interference. In the afternoon, the sound of waves and wind grows stronger. Finally, from 9 p.m. to midnight, the howls of wolves, the chirping of crickets, and the screeching of owls take over the frequencies: a forest resonating in thousands of stereos and car radios across Italy.
RESULTS
+30% Listeners on DAB+
+50% Listeners via streaming
-50,000 kg of CO₂ in one year
400,000 Listeners involved
