DAZN | MyClubPass Launch
Technical talking and forced sportsmanship have turned football on TV into something increasingly impartial. BUT true fans aren’t looking for balance. They want to take sides. Cheering with your heart isn’t about understanding: it’s about denying reality. It’s about loving without logic. A campaign that is an epic and lyrical ode to the fans who see football only through the lens of their own support. A partisan, exaggerated, sometimes paradoxical point of view — but precisely for this reason, as emotional as their passion for the team.
