SOS Mediterranee | The Mediterranean Wound

A giant floating monument to heal indifference toward the thousands of migrants who have died in the Mediterranean Sea, and toward all those who still need medical care after being rescued. The project turned the sea itself into a symbolic wound to be healed, making visible what is usually unseen: the immense loss of human life at the southern Europe borders. The installation, anchored off the coast of Bari, one of the main ports in Italy, was designed as a gigantic floating bandage — a universal symbol of care and recovery. The initiative became one of the most discussed and shared activations of the summer, reaching millions of people online and across media platforms.

CREDITS

Brand: SOS Mediterranee
Agency: VICEVERSA Studio
Co-agency on-field: Odd Episodes Studio Collective
Production: Saccage

VICEVERSA Studio
Creative Directors: Luciano Marchetti, Davide Canepa
Art director Senior: Sara Consalvo
Art director Junior: Raffaella Petraccaro
Account Manager: Giuseppe Azzaro

Saccage
Executive producer: Gioele Vettraino
Producer: Alice Benvenuti
Set designer/Architect: Rachele Habib
Video/Photo: Valerio Pizzuti
Drone: Luca Liccese
Prod Assistant: Pigi Bosna

Odd Ep. Studio
Creative director: Giuseppe Santoro
Video maker: Luca Rosato
Photographer: Elisabetta Colaleo

City of Bari
Mayor: Vito Leccese
Mayor Press Office: Elda Grazioso

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